Publications

Journal Publications

Ismail, A.F., Zorn, S.F., Boo, H.C., Murali, S., & Murphy, J. (2013). Information Technology Diffusion in Malaysia's Foodservice Industry. Journal of Hospitality Tourism and Technology, Vol. 4 (3), 2013, 1 - 12

Ismail, A.F., Hashim, N.H., Gemignani, G., and Murphy, J. (2011). Leapfrogging and Internet Implementation by Tourism Organizations. Journal of Information Technology and Tourism (JITT) 13(3), 177-189, Austria.

Boo, H.C., Ismail, A.F., and Saad, N.H.M. (2008). Effect of service recovery strategy on consumers’ perception of justice: a multicultural perspective in Malaysia. Revue Tourisme (0ctober), pp. 69-78. Toulouse, France.

Book Chapters

Scaglione, Miriam; Ismail, Ahmad Fareed; Trabichet, Jean-Philippe; and Murphy, Jamie (2010). An Investigation of Leapfrogging and Web 2.0 Implementation, Gretzel, Ulrike (editor); Law, Rob (editor); Fuchs, Matthias (editor); Information and Communication Technologies in Tourism 2010, 441-454, Austria: SpringerWien New York.

Ismail, Ahmad Fareed; Sambasivan, Murali; Chern, Boo Huey and Murphy, Jamie (2009). Adoption of Back-of-house Information Technology in Malaysia’s Foodservice Industry, In Carlsen, Jack (editor); Hughes, Michael (editor); Hones, Kristen (editor); Jones, Roy (editor); See Change: Tourism and hospitality in a dynamic world, 1414-1434 , Fremantle, WA: Curtin University of Technology

Ahmad Fareed Ismail, Syed Abd. Kadir AlSagoff, Murali Sambasivan, and Boo Huey Chern. (2007). Adoption of Information Technology in the foodservice industry: A diffusion innovation perspective. In Readings on Tourism and Hospitality (Vol.1), pp. 233-246. Kedah, Malaysia: UUM Publisher.